Nice article from the Reg about Motorola's new offensive. They're focusing on innovation: using some emerging technologies to provide new features they hope consumers will value.
"...As well as the adoption of Motia antennas, this week it announced that it would be the prime partner for Apple co-founder Steve Wozniakï¿½s latest venture, WOZ (Wheels of Zeus), which is developing a system for tracking children, pets or belongings using short range wireless, GPS and smart tag technologies".
Yeah, they're taking some chances - but their back is against the wall. As every great strategic thinker from Miyamoto to Clausewitz explained, this is exactly where you don't want to put your enemies - because then they're forced to come up with cool strategies like the above.