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Strategies for a discontinuous future.












Sunday, February 15, 2004
 


Dot Com 2.0 - the Rise of the Bots

The Post has a nice long piece about the past and future of search. Unfortunately, everything in it is wrong. I think 'personalized search' won't happen - at least not via agents and bots.

I think a personalized search would have problems with the similarity of the data in it's results space, and this would essentially lead to diminishing returns at the margin. Although the Post article does raise one interesting possibility - a market for personalized search agents (ie you could buy mine). I think this area has huge potential - because it creates exactly the kind of search economies that people value. Another possibility I can see is parasitic search 'agents' - which don't replace Google (etc), but parasitize it. Both of these leverage what already exists to create a far more powerful value equation than 'personalized search bots'.

Does the fact that 'agents and bots' are being talked about in the Post mean that dot com 2.0 is now in full effect? Yup.

-- umair // 5:23 PM //


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