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Strategies for a discontinuous future.












Wednesday, February 04, 2004
 


It's amazing that it's taken about 5 years for the UK mobile industry to resort to such basic tactics as trial periods.

Why? The Reg cites 'product diffusion curves' - but I don't think these apply to tech products anymore. The answer, I suspect has more to do with path dependence - the MNO's in the UK locked themselves into strategies which didn't line up with tactics like this - and tipping points - this is probably one.

-- umair // 7:42 PM //


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