Guess who's behind whatsthedownload.com, an 'educational' site about downloading, music, and copyright? It's part of the RIAA's propaganda comapaign to re-educate kids into propping up their dead business model. Of course, this website reeks of marketing droids trying far too hard to be cool to connect with kids.
Check out the article titled '12-year old boy sued for file-sharing. What's up with that?!' for a vivid illustration. The industry would be far better off developing a new business model instead of...blah, blah, blah.