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Strategies for a discontinuous future.












Monday, February 02, 2004
 


This article in the NYT thinks that European and Japanese MNO's are coming to the States because there's no growth left in their own markets. That's (obviously) far from true.

I think the real reason is that American MNO's have done a nice job of opening up the mobile market in the past couple of years - they actually learned from the mistakes that their European counterparts made (and continue to make). Like obtuse and opaque pricing, idiotic marketing, feature creep, and, most importantly, price-gouging.

The reason there's no growth in mobile markets in Europe (and, to an extent Japan) is because MNO's have got the 3G proposition massively wrong - pricing, marketing, everything. I recommend you look at FOMA diary if you want to know more.

If there's any industry that's going to grow discontinuously in the next decade, it's mobile communications - it just may not be the now-incumbent mobile MNO's that see these profits, because they have absolutely no strategic insight.

-- umair // 6:13 PM //


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