Atkins consciousness hurts producers of carb-heavy food, like Krispy Kreme. How do they fight back? By launching a propaganda war (sub):
"...The American Bakers Association and the North American Millers' Association, which together represent companies with sales of more than $60 billion a year in baked goods and ingredients, are joining forces in a marketing and public-relations blitz that will include consumer advertising, marketing materials aimed at doctors and schools and a "rapid response" team of carb-friendly experts."