I really hate the word 'monetization' - I think the problem is really belied by the word itself; that the emphasis is on the one-dimensional extraction of value. It's interesting that MT is running into problems which largely stem from it's lack of communication or negotiation with users - which is the kind of one-dimensional focus I'm talking about. This may be a little harsh - I don't think MT is evil; in fact, the pressure almost certainly related to the funding they've received recently.