The Nicholas G Carr bubble. Short 'IT is dead' now, the backlash is about to begin.
All kidding aside, he makes a good point - if we were living in 1984. Twenty years later, strategy is a long way away from Porter's 'differentiation' versus 'cost leadership'. The question isn't that (obviously) hypercompetition in the IT industry has led to price wars - the question is why and how the hypercompetition has evolved - the strategic interactions that make up the hypercompetition. This is where things get interesting, and we see industry boundaries being torn apart, membership and usage externalities being created and traded, whole new kinds
of innovation, like user innovation, competence destroying strategies, etc.