Telcos and mobile operators have spawned entire industries of self-interested analysts, none of who've told them what users have known for years. For example, hidden charges ultimately get exposed. Look, I think telcos and MNOs alike are on the verge of massive disruption by players like Skype, for instance - and these kind of simplistic tactics don't help when you're facing a discontinuity. Why? Because they usually get discovered at exactly the wrong time, squander the remnants of trust with users, and put you in an even weaker position...etc, etc. (Via /.)