The BVA claims 'illegal film downloads' have tripled, causing 'ï¿½45m' in 'lost revenue'. A nice example of Persuade the Audience, not the Opponent. Next step: the Appeal to Authority, where devices like the BVA are used to push legislation like the next gen DMCA through.
Note to film industry: your business model died a few years ago. The machine always and everywhere shifts public-consciousness to private-consciousness. This is an obvious effect of technology's impact on the cost curve of any good or industry - making it possible for the individual to consume what the group could pay for before. In this case, the shift is away from cinemas/radio stations/etc to the individual entertainment economy. This is what iPods, playlists, etc are essentially about. The only problem is that the film industry refuses to help build it, and forces it's consumers to build it themselves.