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Strategies for a discontinuous future.












Tuesday, August 10, 2004
 


Bajaj (pretty much the Indian scooter manufacturer) begins exporting scooters to the US:

"...A Bajaj scooter, for example, sells for about $2,700 in the U.S., while a refurbished Vespa with a similar old-style look and steel construction costs close to $4,000 at Mr. Khurana's shop in Seattle. A new Honda scooter, which packs a more powerful engine, costs close to $5,000...

Still, Bajaj has something to learn about tailoring products for other markets. Mr. Kolvites says he could sell four times as many scooters in the U.S. if they had automatic transmissions. "Customers love the retro styling, but once they find out that they have to shift, they say, 'I can't do it,' " he says."

Link (sub).

-- umair // 1:35 PM //


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