Illinois State Gov sets up a website to import cheaper drugs from Canada. This is one of the first hints of how the dynamics of property rights in Net-mediated markets inevitable play out - the gray markets get legitimized into the larger market, consolidating parallel markets into one big one with different qualities of substitutes at different prices.
This is why property rights are a strategic error. The writing's on the wall; smart firms will think backward, not forward - and realize that large-scale legitimization of grey markets doesn't just disrupt business models; it kills them dead.