Interesting /. discussion about jargon in technology marketing, and whether tech marketing is a vital point for competitors to strike. I think it's pretty clear that the tech industry could use a dose of serious marketing. The problem is, as the /. thread points out, with the consultants: their ppt terms make it into firms' marketing materials.
Of course, the consultants use jargon to sell to the firm's C-level; whereas the firm often ends up using the same jargon in a misguided attempt to sell to completely different parties with different needs, and for whom the jargon is simply an entry barrier.