The Beginning of the End
Sony hands an olive branch, Toshiba laughs.
Since the Paramount, Warner Bros, and Universal agreement for HD-DVD isn't binding, this recent move, if true, highlights the dire situation Sony et. al. may see themselves in. Once the dust settles, this fiasco will be an interesting study - assuming Sony learned from the Betamax/VHS debacle, and given the lead Blu-Ray has with drives and hardware already available, it challenges the Law of Leadership: It is better to be first in the market than better. In fact, if HD-DVD wins, it will be a great example of the Law of the Mind: It is better to be first in the mind than to be first in the market. (To learn why, click here.)
What Sony should have done is create, or at least target, a new category. Unfortunately, managing the Innovator's Dilemma is not a Sony strength. Business 101.