thefacebook gets an NYT profile. Interesting stuff, not least because it tells us that finding what kind of information has value is tricky. A textbook case of less technologically advanced dominant designs emerging despite pundits' best guesses (ie, the technologically 'best' solution is rarely adopted by the market). In this case, faces have more utility for users than the assortment of personal info collected by other networking sites. Essential to keep in mind for future projects.