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Strategies for a discontinuous future.












Wednesday, December 15, 2004
 


Google - Switching Costs

An almost textbook example of obtaining access to valuable and inimitable resources as a means to gain advantage:

"...Google, the operator of the world's most popular Internet search service, announced today that it had entered into agreements with some of the nation's leading research libraries and Oxford University to begin converting their holdings into digital files that would be freely searchable over the Web."

Link.

-- umair // 10:54 AM //


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