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Strategies for a discontinuous future.












Monday, December 06, 2004
 


Marketing 2.0

NYT article about Bzzagent - who we talked about a few months back. Is C2C the future of marketing? Yup. But in very different ways from Bzzagent's agitprop - the trick will be to harness the honesty and authenticity that emerges in consumer conversations.

-- umair // 1:50 PM //


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