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Strategies for a discontinuous future.












Thursday, January 27, 2005
 


Mobisodes

"...Fox Broadcasting is producing one minute length "mobisodes" of its thriller "24" in Europe and may do the same next month in the US."

Link. The revenue model is pay-per-download. The market driver is that phones are not great interfaces for stuff you would watch on a TV. I have two comments.

First, I don't think the economics of this are compelling. Producing a mobisode is gonna be fairly costly (requiring new edits, etc), while the gains are largely incremental (relatively small mkt size). A subscription model with new mobisodes of your favorite soap every day, however, is a different ball game. Second, technology is shifting the primary market driver - thinking about watching your fav show on a PSP is suddenly not that unattractive.

-- umair // 4:51 PM //


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