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Friday, March 04, 2005
Search 2.0
Battelle thinks the pendulum is swinging away from paid search - ie, the b-model is stale. Given the recent attention on click fraud etc, I have to agree.
I think basically we see a niche opening for an insurance mechanism in this market. We also, of course, see market space for a new model which is a synthesis of the contextual ads - mass marketing dialectic (not that I know what that would look like!).
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