Big Brother is an Idiot
Not to belabour the obvious, but for a company accused of acting in an Orwellian fashion, mounting a PR campaign called 'Thought Thieves' is monumentally, hilariously, idiotic.
Because it sounds suspiciously like truth becoming stranger than fiction, since 1984 is a book about, well, what Orwell calls thoughtcrime.
Note to MS UK marketing guys, read Orwell, note to MS UK - hire semi-literate people. (Via /.)