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Sunday, November 20, 2005
Media 1.0 vs Media 2.0 vs Edge Competences
"...IT was perhaps a little embarrassing to learn that the British producers of the latest "Pride and Prejudice" released a different ending for American audiences: a swoony moonlit scene of Elizabeth Bennet and Mr. Darcy in dishabille, kissing and cooing in a post-coital clinch.
...The different endings caused a trans-Atlantic stir, but also a backlash. The film's director, Joe Wright, chose to cut the final kiss for the domestic market after test audiences in England complained, but kept it for the American market, figuring, not wrongly, that Americans are saps with a lighter allegiance to literary accuracy. Or as he put it, "I guess, in America, you just like a little more sugar in your champagne."
Interesting. Edge comepetences begin to deconstruct the boundaries between firms and consumers. This is what plasticity and liquidity really are; firms leveraging prosumers. If the industry was building edge competences, it wouldn't have to make errors like this.
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