Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Wednesday, January 25, 2006


Yahoo 2006 = AOL 2001

Yahoo cedes search to Google.

What's going on? More than anything else, Yahoo's resetting the Street's expectations. Although, to an extent, Yahoo seems internally divided.

Of course, innovators usually don't have to do this - so take the hype with a grain of salt. If Yahoo's "social search" strategy was working - if they were going to be the world's attention allocator - I think it's safe to say we would have seen something cool happen by now.

Which begs the real question - if Yahoo's not good at search, what is Yahoo good at?

Now, of course, the reason it's struggling to answer this question is that core competencies don't work when value shifts to the edge. You need edge competencies - and Yahoo's biggest failure, IMHO, is understanding this simple equation.

-- umair // 3:46 AM // 0 comments


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