You know, everytime I'm forced to buy American clothes, I'm astonished at just how truly awful they are. Apart from the materials and the designs, perhaps the biggest part of the awfulness is the fit. They don't really fit anyone, because they're trying to fit everyone.
Rethinking the way in which American clothes are sized is going to create a huge amount of value.
Now, it might not be this offering which does it. But, sooner or later, someone will come up with, in 2.0 style, a much more open, lightweight, flexible standard - and arbitrage this deeply inefficient and maladaptive market.
Not just America. Clothes sizes for Men and Women seem to be based on average sizes from the 1930s.
Retailers still sell off-the-peg, ready-made clothers when we live in a customer-made, made-to-measure world. Why?
Now If could only figure out how to have a web 2.0 front end to aggregate & leverage the manufacturing capability of the 50,000 tailors in India & China...