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Strategies for a discontinuous future.










Monday, April 10, 2006
 


Intention Economy

Something I've been meaning to post for some time - but never had the time...

A few weeks back Doc made ripples with a new idea - the intention economy.

At the time, I struggled to express why this was not a great perspective to understand the dynamics of attention. I said it square the circle back to marketing 1.0 and persuasion.

John Hagel wrote a great post much more eloquent and to the point than mine - pointing out that intention is a very vendor-centic perspective from which to approach attention, and frames the question in a way that misses the broader opportunities for revolutionizing value creation.

Highly recommended for anyone thinking about attention - don't miss it.

-- umair // 6:58 PM //


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