Something I've been meaning to post for some time - but never had the time...
A few weeks back Doc made ripples with a new idea - the intention economy.
At the time, I struggled to express why this was not a great perspective to understand the dynamics of attention. I said it square the circle back to marketing 1.0 and persuasion.
John Hagel wrote a great post much more eloquent and to the point than mine - pointing out that intention is a very vendor-centic perspective from which to approach attention, and frames the question in a way that misses the broader opportunities for revolutionizing value creation.
Highly recommended for anyone thinking about attention - don't miss it.