Is YouTube so crazy? Maybe. I'd look at that MySpace/Google contract again @ ~2-3 year payback for Fox. Big media hasn't had much of a say in the development of the social internet, but they need to find 'bulk deals' to step into it. Whether those media folks make creative use of that money, ugh.
Think YouTube Community Stats + Google Content-Auction PPC + Neilsen-Style Ratings and you'll get where I'm at. An acquirer will monetize, and my hunch is that there's growing allocation media $s (=revenue) to be negotiated post-acquisition.