"...NBC will focus on lower-cost programming at 8 p.m. because, as he told the Wall Street Journal, advertiser interest isn't high enough to justify spending on scripted shows.
...NBC Universal's new slash-and-burn policy, which the network has dubbed NBCU 2.0."
It's not like you haven't seen this coming for a very long time.
I don't wanna rehash old posts - I will just note that a) my media econ ppt predicted this implosion in excruciating detail (and even detailed how to profit, versus get vaporized by the next media industry).
It's too bad NBC is one of the few media players not reading bubblegen.