Umair Haque / Bubblegeneration
umair haque  

 
 


Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Wednesday, September 19, 2007


"...As Ms. Perry sees it, all that licensing backfired: "You’re Beautiful" became as hated as it was loved.

"When you have a really big song and you want to see some legs on a record," she said, "you don’t start putting that song in commercials and on TV shows and keep oversaturating it. Because that’s when people get sick of it."


Link.

But there's a deeper point here. When we manage stuff for short-term profitability, we often kill their long-run productivity. We stopped doing it to people a long time ago - now maybe it's time we stopped doing to...lots of things.

-- umair // 10:50 AM // 0 comments


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