Tuesday, September 18, 2007
How Not to Think Strategically About New DNA, Pt 188838
How not to...? Perhaps the easiest, and most damaging way, is simply to lie.
"...The Times said the project had met expectations, drawing 227,000 paying subscribers — out of 787,000 over all — and generating about $10 million a year in revenue."
Do you really believe that the expectations for TimesSelect - the migration to the most-used medium in the world of the world's most significant newspaper - were just $10 million?
Of course they weren't.
Why do organizations tell these lies? To save the reputation, morale, motivation of good, honest, hard-working people - to attenuate potential conflict, and so save on coordination costs.
But these economics don't work anymore. Why? In the edgeconomy, failure beats success.
The real problem with lying is that it simply never provides the incentives for people to embrace failure - and keep failing. And so new DNA never happens.
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