-
Strategies for a discontinuous future.





Consulting & advisory, research notes, in the press, about bubblegen,
next wednesdays.





Wednesday, September 19, 2007
 

Industry Note: Revolutionizing Advertising


Myspace + interest-based targeting = oh yes.

This is a killer move. It will take some time for ad buyers to adjust. But the potential efficiency and productivity gains are enormous.

More to the point, it's another step towards syncing strategy with economic reality. In economic reality, targeting is becoming more and more obsolete - it's consumers who are doing the targeting these days.

-- umair // 1:36 PM //


Comments:

This is so obvious it's a surprise it has taken so long to get here - thsi is particulary good for brand awareness (CPM) advertising.
// Murray // 4:20 AM
 
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