Research Note: How (Where, and Why) to Innovate at the Edge
Mini case study.
Killer stuff. Much love for the Twitter kru - this is textbook (ie, how = experiment, where = open market space, why = because the thing itself sucks).
Poor Nokia - I know, it should have been you. Why wasn't it?
Because, if you followed my FOWA talk, Nokia's got no purpose or vision - and no new DNA to back either one.
Final note - one principle we discuss a lot here is that, at the edge, business models happen
. Ev's discussed this in his own terms quite a bit.
You are seeing perhaps the most vivid demonstration of this principle you're gonna see for a long time: but the deeper economic point is that mastery of the edgeconomy is really all in the DNA (ie, Ev != Bill Gates/Jerry Yang/Dick Parsons/etc).
it's going well - hope things are cool at your end.
it's not "just" another ad channel - it's one that's largely free of competition at the moment.
yes, ads as nuisance costs will die. i think the twitter kru gets that - they're not gonna shovel random stuff into that channel.
what was killer about it was the bigger point - that they are rethinking the how/when/where/why of innovation.
thx for the comments.