Beacon, we hardly knew ye.
Facebook guys: stop thinking about how to "monetize your users". It's insulting, pedantic, infantilizing - and you guys are way smarter than that.
Start thinking about how to turn yesterday's inert consumers into living, breathing, prosumers - who can begin to reshape the DNA of the firms you're connecting them with.
When you do that, you'll be making things better - not trying to take over the world.
You can check the discussion from a week or two ago - there were quite a few very insightful comments about what (real) next-gen marketing is.