If you think there are immutable rules, you...ummm...kind of missed the point of the whole thing...
It's a nice illustration, though, of just how hard it is to stop getting people to follow rules. Even when they don't exist, we've been so conditioned by industrial DNA that we make them up...
The need to follow rules might go deeper than the social programming - it might be part of the way we think at a much more fundamental level. Taleb talks a lot about this in Fooled by Randomness when he rails against the 'yield hogs' that chase markets up inch by inch before losing everything in the crash.
