Umair Haque / Bubblegeneration
umair haque  

 
 


Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Sunday, December 09, 2007

Sex Appeal


Scoble notes enterprise software isn't sexy.

Very true - and very obvious. Not sexy - to the Street, to buyers, to suppliers, to complementors, to much of anyone.

There's a simple way to make enterprise software sexy - apart from ditching the ridiculously awful jargonized name (I mean, seriously - how can anything called "enterprise xyz" be sexy, unless it's a starship?).

Enterprise software is lame because it offers little potential for revolutionizing anything - market space, value propositions, industry economics, strategies, etc. That's why software players are able to create less and less value - the marginal gains to software are shrinking because "enterprise software" only impacts relatively the lowest value of value activities.

Simple version: edge beats core - so investing in software that provides a tiny marginal benefit to activities focused purely on the core is necessarily a losing bet.

In contrast, if software guys started focusing on what's really wrong with the economy/industries - instead of providing low-value point solutions to minor-league information problems - the sex appeal would happen, in spades.

The real evidence, though, is the sheer boringness of Scoble's post - the ideas to jargon ratio is like 2:10,000. That's not his fault (ok, only kind of), but a deeper intellectual poverty within the software industry itself.

-- umair // 11:05 PM // 3 comments


Comments:

I've found an interesting comment in that debate - basically he says that people don't comment on their daily life with enterprise software. He does not go into the conclusion - but it's kind of obvious - if the software vendors don't get feedback from the people that really use their stuff (and only get reviews from journalists who just take a screenshot of the app and skim the list of it's features) - then they will not produce anything that meets the users real needs.

I guess it's one of your 'edge strategies' to enable the real users to give feedback - but I can see why corporations would be scared about that kind of feedback.
// Blogger zby // 11:46 AM
 

And to support ithere you can read how old auntie gets sexy again.

Sorry - I could not resist.
// Blogger zby // 4:23 PM
 

I've fixed the ideas to jargon ratio for you. Not in Scoble's post, but in one of my own.
// Blogger Jay Neely // 4:37 PM
 
Post a Comment
 

Recent Tweets







    input

    due diligence
    ventureblog
    a vc
    techblurbs
    tj's weblog
    venture chronicles
    terranova
    the big picture
    gigaom
    venchar
    bill burnham
    babak nivi
    n-c thoughts
    paidcontent
    techdirt
    slashdot
    london gsb
    mefi
    boingboing
    blort
    hardwax
    betalounge

    ing
    morgan
    chicago fed
    dallas fed
    ny fed
    imf
    world bank
    nouriel roubini

    portfolio
    contact

    mail.
    uhaque (dot) mba2003 (at) london (dot) edu

    skype.
    umair.haque

    atom feed

    technorati profile

    blog archives