/ Strategies for a discontinuous future / Selected work 2004-2009 /



2007 Markets, Networks, & Communities
2008 The Macropocalypse & Edge Competencies
2009 The Great Compression, Smart Growth & Constructive Capitalism





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Monday, March 03, 2008
 

The New Economics of Brands


Hi everyone.

This week at my Harvard Digital blog, we're plunging further into the heart of the edgeconomy - getting very specific about what makes edge strategies different.

Last week, I noted a massive paradox: that Google has built the world's top brand - without advertising. But I didn't explain how.

The week before, we discussed why DNA - how companies organize and manage economic stuff - is so important. But again, we didn't discuss how - how does DNA impact strategy?

This week we're gonna tackle exactly those hows.

So if you're interested in following the discussion from the last couple of weeks to a preliminary conclusion, if you're interested in next-gen branding, strategy, advantage, etc - click over.

If you visit, make sure to read the comments - several of them are extremely insightful and add a huge amount to the discussion. Better yet, comment away, and I will try and get a video response up in the next couple of days.

-- umair // 10:11 AM //


Comments:

Umair,

I am an independent webmaster/developer for an online business travel news company.

While your ideas and elucidations on advantage and DNA resonate with me, I am harder pressed to consider the best opportunities that a smaller outfit with restricted means has for applying them. Assuming we may not be the best candidate for your professional consulting services, do you have any recommendations for communities where these ideas are being explored and applied and shared?

Thank you for your time and engaging work.
// Anonymous Anonymous // 6:29 AM
 

Umair,

I am an independent webmaster/developer for an online business travel news company.

While your ideas and elucidations on advantage and DNA resonate with me, I am harder pressed to consider the best opportunities that a smaller outfit with restricted means has for applying them. What recommendations do you have for communities where these ideas are being vigorously explored and applied and shared?

Thank you for your time and engaging work.
// Anonymous Anonymous // 6:32 AM
 
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