Core vs Edge, Pt 18849
What happens at the intersection of global hypercompetition, maturity, and shifting consumer needs?
If you're pursuing a core strategy, you consolidate.
Of course, this is a strategy which is utterly out of sync with exactly the economic pressures listed above in the first place. It's a strategy which dominates the industrial economics of scale and scope in mass production.
What Detroit needs are edge strategies, focused around deconstructing value chains, achieving hyperefficiency (vs simple cost-sharing), and shifting control to customers.
Think how the most simple shift to decentralization - kaizen - revolutionized autos in the 80s/90s.
Labels: auto, core, detroit