Friday, March 03, 2006
McLuhanisms - Marshall McLuhan
Just going through some of my all-time favourite stuff on McLuhan's website for the zillionth time. Did I mention that I am an utterly unabashed McLuhan groupie? He's, like, the coolest Canuck ever.
Hey Umair, have you McLuhan Unbound? I just bought it, it's awesome.
// Noah Brier // 3:51 PM
Guys like McLuhan can have insights that take a generation or two to be realized. (Iï¿½m reading up on him for research Iï¿½m doing on brands.) In the late 60ï¿½s McLuhan visited Walter Landor, the guru of brands and packaging, and told him: ï¿½"Of course, packages will be obsolete in a few years. People will want tactile experiences. They'll want to feel the product they're getting.ï¿½ And today we have industrial design, where the look and feel of the product itself is critical, with the package an expression of the product. Steve Jobs owes a bit to McLuhan, too.
McLuhan also said to Landor that in the future people wonï¿½t want packaging and store shelvesï¿½-they will buy their goods from bins. This seems to presage Costco and Wal-Mart, and the open retail displays of Gap, et. al., where half the stuff is on tables.
In a sense, online retail is a ï¿½binï¿½ too. When I buy stuff at Amazon, etc. I am picking through a virtual bin on my computer screen.
McLuhan was connecting dots before the ink was dry. That is no small talent.
// Brian Phipps // 9:58 PM
Actually, it's Mahashunyam, a friend of Umair. Thanks for pointing to McLuhan Unbound, it seems interesting : I'll check it out.
Yup, McLuhan was so far ahead of his time. I can think of few visionaries who were similarly gifted - may be Philip K.Dick or another fellow Canuck Gibson would seem to come close.
// Mahashunyam // 1:32 AM
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