Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Wednesday, September 22, 2004


Marketing 2.0

If you thought Blogversations was bad...check out Bzzzagent. The future of marketing is about honesty and authenticity. Really. It only sounds cheesy because you're used to a century of Madison Ave.

The real problems for Marketing 2.0 will be incentives. How do you stop Bzzagents from becoming cheezy referral marketers? How do you stop Blogversations from becoming cheezy product pitches?

The answer is in new kinds of massively distributed incentives embedded in massively multilateral contracts. An example is viral revenue, which creates webs of incentives across chains of consumers. We modeled a simple version of this in our licenses.

-- umair // 11:40 AM // 0 comments


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