Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.

Friday, March 03, 2006

McLuhanisms - Marshall McLuhan

Just going through some of my all-time favourite stuff on McLuhan's website for the zillionth time. Did I mention that I am an utterly unabashed McLuhan groupie? He's, like, the coolest Canuck ever.

-- Mahashunyam // 6:49 AM // 3 comments


Hey Umair, have you McLuhan Unbound? I just bought it, it's awesome.
// Anonymous Anonymous // 3:51 PM

Guys like McLuhan can have insights that take a generation or two to be realized. (I�m reading up on him for research I�m doing on brands.) In the late 60�s McLuhan visited Walter Landor, the guru of brands and packaging, and told him: �"Of course, packages will be obsolete in a few years. People will want tactile experiences. They'll want to feel the product they're getting.� And today we have industrial design, where the look and feel of the product itself is critical, with the package an expression of the product. Steve Jobs owes a bit to McLuhan, too.

McLuhan also said to Landor that in the future people won�t want packaging and store shelves�-they will buy their goods from bins. This seems to presage Costco and Wal-Mart, and the open retail displays of Gap, et. al., where half the stuff is on tables.

In a sense, online retail is a �bin� too. When I buy stuff at Amazon, etc. I am picking through a virtual bin on my computer screen.

McLuhan was connecting dots before the ink was dry. That is no small talent.
// Anonymous Anonymous // 9:58 PM

Hello Noah,

Actually, it's Mahashunyam, a friend of Umair. Thanks for pointing to McLuhan Unbound, it seems interesting : I'll check it out.


Yup, McLuhan was so far ahead of his time. I can think of few visionaries who were similarly gifted - may be Philip K.Dick or another fellow Canuck Gibson would seem to come close.
// Blogger Mahashunyam // 1:32 AM

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