Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.

Friday, January 25, 2008

Macbook Air: iPod or Newton?

Remember what the convential wisdom was regarding the iPod when it launched?

That it was pretty, but was easily outcompeted by other mp3 players offering better features - more memory, bigger screens, etc, etc - and so it was doomed to fail.

The iPod got slammed on it's release - because almost everyone failed to understand that Jobs wasn't playing an orthodox game of feature-based (aka price) competition.

Apple wasn't trying to incrementally improve a failing value proposition - but to blow it up entirely, and open up new strategic trajectories for an almost entirely moribund consumer electronics industry.

I think it would be wise to place the anti-hype surrounding the Macbook Air firmly in that context.

-- umair // 2:11 PM // 2 comments


yes, but...

"cool" also has a shelf-life, and can cause a whole lot of problems, from labor conditions to landfills...

so, yes, the energy and the trajectory can be laudable, but i still don't put him or the company on a pedestal... interesting, but not sustainable
// Blogger gregory // 4:25 AM

I think both the hype and the anti-hype around the Air are misplaced. It's not a new product category, and it's not a major strategic shift.

It's just a sign that Mac sales have improved to the point where there's enough volume to support more niche products like the Air. It's a bit like the ipod shuffle vs. the ipod.
// Blogger Unknown // 12:46 AM

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